Program
Imagine the best night of last year. What made it so good? Was it the energy of the people you were with, the memories of the food you tasted, the warmth and scale of the space, the kiss you never thought you would get?
It was all of them and architecture plays only a role. A good project helps to make that best night and a good development encourages most of it to happen within the same project. A diverse and cleverly planned program gives potency to a project since it initiates all of this to happen. Program is literally what is happening! Eat, Drink, Sleep, Talk, Make Love, Watch, Swim, Do Nothing. The more the better and it should happen 24 hours a day. Retail and Art are the programmatic glue that bring anticipated uses together. Retail and Art are fundamental- it is where we hunt and gather.
